The Infrastructure of Storytelling: Building Tools That Make People Care #wednesdaywisdom Ep.12
Learn how small and emerging nonprofits can build storytelling systems that make their mission visible, understood, and supported.
In this episode, nonprofit executive Mazi Mutafa breaks down a practical framework for developing storytelling tools, including newsletters, magazines, journals, websites, videos, social media, and donor communications.
You will learn why compelling storytelling is not just marketing, but core infrastructure tied directly to governance, HR, board engagement, and organizational culture. The episode explains how clear narrative, sound decision-making, and staff support work together to improve funding, volunteer recruitment, and audience growth.
Key Topics Covered
• Why nonprofits fail when they rely only on programs and fundraising
• How board governance, HR, and narrative strategy reinforce each other
• What story platforms every nonprofit needs to build credibility and reach
• How to develop repeatable processes for content creation
• Steps to move people from awareness to support
This episode is ideal for nonprofit founders, executive directors, marketing teams, development professionals, and board members seeking clear guidance on storytelling as an operational discipline.
